We have a pool of highly skilled and experienced Recruiters, Moderators, In-depth interviewers, Mystery Shoppers and Observation specialists to undertake complex qualitative research projects with ease.
We provide full spectrum of qualitative research services which include –
| Focus Groups |
| Mini Groups |
| In-Depth Interviews |
| Extended Groups |
| Ethnographic research |
| Center location Test (CLT) |
| Mystery shopping |
Since qualitative assignments require a strong physical presence in the country of research, we undertake face to face qualitative research work only in India and a couple of other countries through our time tested partner network, however when it comes to telephonic in-depth interviews, our scope is global.
What else we do in Qualitative Research
In addition to conducting end to end qualitative research we also provide stand-alone services such as
* Designing of Recruitment screener questionnaires
* Preparing of Discussion Guides
* Respondent selection for FGDs & In-depth Interviews
* Moderation of Focus Group Discussions and In-depth Interviews
* Transcription facility