Our quantitative research offerings include multi-mode quantitative data collection.
Our quantitative data collection methodologies include -
| CAPI (Computer Aided Personal Interviews ) |
| CATI (Computer Aided Telephonic Interviews) |
| CAWI (Computer Aided Web Interviews ) |
| Pharmaceuticals research |
| Desk research |
| Consumer & Product research |
| Census – Retail/Household/Corporate |
| Perception/Impact assessment Study |
| Customer Satisfaction Study |
| IT & Telecom research |
| Media Research |
| Employee Satisfaction Survey |
| E-Mail Interviews |
| Strategic consulting |
In addition to extensive knowledge on Marketing Research our interviewers undergo extensive project specific training and mock interviewing sessions. The training is provided by our training staff, project managers and clients as well, as per the project requirements. The interviewers also undergo refresher training program during the project life cycle. An elaborate interviewer rating mechanism ensures that only those interviewers who have been performing consistently are given a chance to work on projects and those who can’t make the grades are removed from any future assignments.
What else we do in Quantitative Research
In addition to conducting end to end quantitative research we also provide stand-alone services such as
* Designing of Recruitment screener questionnaires
* Designing of field survey Questionnaires
* Respondent selections for online surveys / CLTs
* Survey Audits – back checks for data collection done by any other agency
* Questionnaire Translation services
* Data Processing
* Analysis
* Report Writing